When compared to other advertising platforms, On-Screen Advertising in cinemas has been discovered that cinema has the highest engagement rate for very obvious reasons. This makes perfect sense because the majority of movie-goers view advertisements as an integral part of their experience.
On-Screen Advertising in Cinema can triple or double a campaign’s impact when integrated with other forms of media like print, radio, television, and others forms of media. Advertising on Cinema screens typically provides a minimalist, comfortable, and responsive 360-degree marketing environment that is ideal for communicating your message.
Cinema reaches millions of target audiences each week or month. Cinema On-screen advertising recalls are four to five times higher than television ads. By reaching out to them with creative messages, on-screen advertising effectively engages film fans.
The best On-Screen advertising agency in Chennai, Lotus Media Services, promises to help you use this medium to grow your business. We “Lotus Media Services” assist you in successfully communicating with millions upon millions of people from all over Tamil Nadu. We will, without a doubt, assist you in the most effective manner.
Lotus Media Services – The Best Onscreen Advertising Agency
One of Chennai’s leading onscreen advertising firms is Lotus Media Services. Our mission is to provide clients with onscreen advertising solutions that are innovative, creative, and impactful. We are one of the Best on-screen advertising agencies in Chennai that run campaigns across Tamil Nadu. Not only does our group of young professionals with a lot of energy guarantee our clients the best rates, but they also offer the best advertising solution.
Since we have a strong professional relationship with major multiplex players like PVR, INOX & AGS Cinemas. we provide enormous support to clients for their Brand outreach.
We guarantee that you take advantage of all the main benefits of onscreen advertising, including an uninterrupted, accurate, and compassionate state of mind of the large captive audience, precise targeting, and endless innovative events.
Each provincial and national cinema campaign is executed flawlessly by our marketing team. We are the most trusted onscreen advertising agency in Chennai by many corporate clients, and retail clients because of our reliable services.
Advantages of Working with Lotus Media Services
- The message is amplified to lifelike proportions on a massive movie screen. An advertiser can communicate with a wider range of viewers than with print or radio thanks to the ability to play audio-accompanied video and slides. Onscreen advertising is comparable to television in terms of creative freedom.
- The audience is locked in and unable to switch channels or pages. An advertisement is more likely to be seen on a movie screen than in any other medium.
- Because of its extensive localized reach throughout Tamil Nadu, cinema is suitable for reaching both a specific region and the entire nation.
- Theatre advertising has a lower cost per reach than other non-traditional advertising options.
What Makes On-Screen Advertising Significant in Current Times?
Cinema has never been more popular than it is today, thanks to the proliferation of the medium and the number of movie theaters. On-Screen advertising has become an advantageous investment for businesses as a result of its popularity.
Even though single-screen movie theaters have always shown ads in Tamil Nadu, most of the time they only show them in the state’s more rural areas. Advertising in urban areas has taken on a whole new meaning thanks to multiplex advertising.
Your brand has a better chance of capturing the attention of a wider range of audiences across age groups with a larger screen experience. Your business can reap significant benefits from the right kind of branding initiative.
The following are just a few of the advantages that have made multiplex and onscreen advertising so crucial in recent years:
Demographic Advantage
The advantages of on-screen advertising, PVR, INOX, & AGS. Advertising in any such multiplex theatres is where you get to spread the message of the brand among the youth of the country. In Tamil Nadu, mostly the young populace throngs the theatres in larger numbers. Cinemas are the biggest forms of entertainment and on-screen advertising thus giving your brand easy access to the urban youth. Besides this, the youth are the biggest consumers in the market, and reaching out to them will only prove to be more profitable for the brand.
Wider and Huge Impact
The experience of watching a movie is the sole focus of moviegoers in cinemas. Any advertising initiative is bound to pique their interest because they only pay attention to the screens. Because multiplexes are typically found in shopping malls, they offer the advantage of instant response, and if viewers are sufficiently persuaded, they will ultimately make a purchase. On-Screen Advertising contributes significantly to the production of an unparalleled visual impact. As a result, onscreen advertising is utilized by businesses and advertisers.
Great Chances of Interaction
Onscreen advertisements promise a deeper engagement because audiences are already absorbed by the experience. A lot of interest and deep curiosity is bound to be sparked when viewers absorb the brand’s promotion on a huge screen like those found in single-screen theaters and multiplexes. The ads then get people talking and pique their interest, which eventually leads to more sales and revenue for the brand.
Less Skipping Possibilities
Cinema and multiplex advertising, in contrast to Facebook, Instagram, and YouTube, employ an intrusive strategy. The only option available to moviegoers waiting in screen theaters to watch the film is to watch the commercials before and during the interval.
Because of the advertisements’ strategic positioning, viewers are less likely to skip them. As a result, advertisers and businesses are drawn to ensure that hear the brand’s message loud and clear because of the low likelihood of avoidance. Every person watching a movie must watch every commercial shown in the theater.
Excellent Recall Value
On smaller screens, it’s easy to ignore and miss the ads, but in multiplex cinemas, things play out differently. People go to multiplex cinemas just to watch movies, and when they see how a brand is shown on those huge screens, the message of the brand almost seems convincing.
Additionally, advertisements of today have evolved to be as entertaining as movies, if not more so, thanks to their creative and emotional approach as opposed to their monotonous and formulaic nature.
What Kind of Audience Does On-Screen Advertising Attract?
Onscreen advertising has the potential to captivate audiences in both urban and rural areas. Cinemas continue to be Tamilnadu’s most popular form of entertainment and draw people from all walks of life. People between the ages of 16 and 44 are thought to frequent these multiplexes to catch the latest movies, so they are more likely to be influenced by on-screen advertising.
List of Cinema locations
PVR
| Location | Cinemas | No. of Screens |
| Chennai | PVR – AMPA MALL – AMINIJIKARAI | 7 |
| Chennai | PVR – GRAND MALL – VELACHERY | 5 |
| Chennai | PVR ICON – VR MALL – ANNA NAGAR | 10 |
| Chennai | PVR – ECR – UTHANDI | 10 |
| Chennai | PVR – GRAND GALADA – PALLAVARAM | 5 |
| Chennai | PVR – GALAXY MALL – REDHILLS | 5 |
| Chennai | PVR – VELOCITY | 5 |
| Chennai | PVR – SATHYAM – ROYAPETTAH | 6 |
| Chennai | PVR – ESCAPE – EXPRESS AVENUE – ROYAPETTAH | 8 |
| Chennai | PVR – PALAZZO – THE FORUM VIJAYA MALL – VADAPALANI | 9 |
| Chennai | PVR – S2 SPECTRUM MALL – PERAMBUR | 5 |
| Chennai | PVR – S2 – THEYAGARAJA – THIRUVANMIYUR | 2 |
| Chennai | PVR AERO HUB – AIRPORT | 5 |
| Chennai | PVR – THE CINEMAS BROOKEFIELDS MALL | 6 |
| Chennai | PVR – THECINEMA – PONDICHERRY | 5 |
INOX
| Location | Cinemas | No. of Screens |
| Chennai | INOX – CITI CENTRE – MYLAPORE | 4 |
| Chennai | INOX – NATIONAL – VIRUGAMBAKKAM | 5 |
| Chennai | INOX – THE MARINA MALL – NAVALUR | 8 |
| Chennai | INOX – PROZONE MALL | 9 |
| Chennai | INOX – VISHAAL DE MALL | 5 |
| Chennai | INOX – GREEN FIELD RELIANCE MALL – MEYYANUR | 3 |
| Chennai | INOX SELVAM SQUARE | 3 |
AGS
| Location | Cinemas | No. of Screens |
| Chennai | AGS – T NAGAR | 4 |
| Chennai | AGS – OMR | 4 |
| Chennai | AGS – MADURVOYAL | 5 |
| Chennai | AGS – VILLIVAKKAM | 5 |