Lotus Media Services

Multiplex Cinema (Off-Screen & On-Screen) Advertising

Cinema Advertising

In the realm of advertising, cinema has emerged as a powerful platform to captivate audiences and convey brand messages. India, with its diverse and vast audience, provides a unique landscape for cinema advertising strategies. Let's explore the dynamics and untapped potential of cinema advertising in the Indian market.

Introduction to Cinema Advertising

Lotus Media Advertising

Multiplexes offer a great setting, both on-screen and off-screen advertising, for engaging with your target audience in a creative way. You can showcase your brand's unique features on the big screen, provide samples at snack counters, display attractive promotional material at ticket counters, bathrooms, and lounge areas, and create interactive zones to connect with your audience – the possibilities are endless!

Multiplexes give you the flexibility to choose your audience based on the theatre location, movie genre, language, show timings, and more. This makes it a cost-effective option for advertisers looking to sift through a larger audience to focus on a specific target.

We are the leading On Screen & Off Screen theatre advertising agency in Tamil Nadu & Puduchery, with a strong presence in the largest multiplex chains nationwide. We proudly serve as the preferred partners of PVR INOX, Carnival Cinemas, other multiplexes and single screen cinemas.

Multiplex On-screen Advertising

Static/Quiet Slide Musical & Audio Slide Promotional Ad film

Multiplex Off-screen Advertising

Backlit board near Lobby Backlit board near Entrance Backlit board near Parking lot Arch Gate Seat cover Branding Door Branding Standees Sticker branding in washrooms, and bite counters

Backlit Board

Thin LED Backlit Board. This is a thin backlit board with LED lighting and a snap-on Aluminium / Iron Frame. The Backlight Board image is digitally printed on a transparent Film/flex in high resolution. LED backlit boards have the advantage of bright light that is homogeneously diffused over the entire portion of the image.

Digital / Sign Boards:

It is the design or use of signs and codes to communicate a message to a specific group, usually for the purpose of branding/advertising. The main determination of signs is to connect, to transport information designed to assist the receiver with decision-making based on the details provided. On the other hand, promotional signage may be designed to influence receivers of the merits of a given product or service. Signage is different from labeling, which conveys information about a particular product or service.

Arch gate:

It is a new design that creates a sporadic quality of in and out-doors residential, commercial, retail, and leisure spaces. Active with boutique browsers and café culture. Arch offers an accurate international high-street fashion experience, leading to the sparkling retail galleria that provides the stage on which over 100 of the country’s top retailers redefine the face and future of shopping.


It is a large self-standing display promoting a movie, product, or event. It is naturally made of foam board and may vary from big self-standing posters to extravagant three-dimensional display devices with migrating parts and lights.

Seat Cover branding:

This is called seatback advertising. All kinds of businesses opt for such kind of advertising as it offers a longer period of engagement with the bystander. Usually, the whole theatre carries the same kind of advertisement behind their backs so that the person sitting behind them can see the ad.

Door branding:

Door branding guarantees un-missable visibility as cinema-goers pass through entrance and exit points. It's a prime real estate for your brand message, ensuring that your audience engages with it every time they enter or leave.

Pillar Branding:

Pillar Advertising ensures that your brand takes center stage, capturing the attention of cinema-goers in key congregation points. With high footfall, these pillars become dynamic communication channels, delivering your message effectively.