What Is Off-Screen Advertising?
Your brand can be made visible at various strategic places within the cinemas or multiplex malls; it is wonderful opportunity to display the products such as screen entry arch (3D pattern), sign ages (back or front light), staircase, box office, and standees. This makes audience to observe the products much easier.
BACKLITS:
Thin LED Backlit Board. This is a thin backlit board with LED lighting and a snap on Aluminium / Iron Frame. The Backlight Board image is digitally printed on a transparent Film / flex in high resolution. LED backlit boards have the advantage of bright light that is homogeneously diffused over the entire portion of the image.
DIGITAL / SIGN BOARDS:
It is the design or use of signs and codes to communicate a message to a specific group, usually for the purpose of branding / advertising. The main determination of signs is to connect, to transport information designed to assist the receiver with decision-making based on the details provided. On the other hand, promotional signage may be designed to influence receivers of the merits of a given product or service. Signage is different from labelling, which conveys information about a particular product or service.
ARCH GATE :
It is a new design creates a sporadic quality of in and out-doors residential, commercial, retail and leisure spaces. Active with boutique browsers and café culture. Arch offers an accurately international high street fashion experience, leading to the sparkling retail galleria that provides the stage on which over 100 of the country’s top retailers re-define the face and future of shopping.
STANDEES:
It is a new design creates a sporadic quality of in and out-doors residential, commercial, retail and leisure spaces. Active with boutique browsers and café culture. Arch offers an accurately international high street fashion experience, leading to the sparkling retail galleria that provides the stage on which over 100 of the country’s top retailers re-define the face and future of shopping.
SEAT BRANDING
This is called seat back advertising. All kinds of businesses opt for such kind of advertising as it offers longer period of engagement with the bystander. Usually, the whole theatre carries a same kind of advertisement behind their backs so that the person sitting behind them can see the ad.
ADVANTAGES:
Our creatives will share a specific message in the way audience understand
- Nice-looking and catches the attention of the audience
- It helps in brand recall
- It creates Strong visual impact to audience on the product
- Eye-catching – It grasps audience’s attention
ON Screen Branding
Ad Film Animated Slides Static Slide
WHAT IS ON-SCREEN ADVERTISING?
This is called seat back advertising. All kinds of businesses opt for such kind of advertising as it offers longer period of engagement with the bystander. Usually, the whole theatre carries a same kind of advertisement behind their backs so that the person sitting behind them can see the ad.
WHAT IS ON-SCREEN ADVERTISING?
1. It delivers your communication to a confined audience.
2. On-screen AD can use full sight, surrounding sound, and gesticulation to increase ad recall.
3. Product image is often enhanced by the association with the movies on the big screen in full & Real color.
4. Ads are positioned close to point-of-purchase as cinemas are located near or in suburban shopping malls and high-profile retail areas.
5. Campaigns can be targeted by a specific demographic profile based according to the geographic location of the cinemas.
6. Cinema Ads play on a wall-to-wall & ceiling-to-floor screen.
7. Pitch darkness enables the audience to watch the Ads, unlike other media like Ratio, TV, etc.,
8.Cinema advertising creates the intensified emotional reaction of viewing Ads with a group which creates a chance to discuss the product with each other.
9.Cinema advertising may raid you as so “out of the box,” so different from other, more predictable advertising methods, that you may be curious to create an advertisement that is equally outside of the standard.
The duration of the ad would be 15, 30, or 60 seconds. The number of theaters/screens the ad will appear in which are advantages of communicating to a larger crowd.
Ad Film:
We have creative crew who think out of the box to create AD films. We do not stick with regular formula as it may resemble some of the other products. We use modern technology to produce quality product. Our strength is exceeding client’s expectation rather than comprising quality for targeted budget.
Animated Slides:
There are only a few firms that create slides with animation; we are the best among them. Our strategy of making slides is not just branding the product, but instead creating enthusiasm in the audience to use/buy products/services. Our team does not expect the client’s input rather, we brainstorm ourselves and find out the best way to reach out to the appropriate audience.
Static Slide:
Of course, it is traditional style of branding methodology; however, we do not just stop having product elements in it. Instead, we create slide in such a way to reach to all type of audience. Our creatives explain what the product all about, not just keeping brand name and others etc.,
Why choose Lotus Media Services for Cinema Advertising?
Lotus Media Services is a Chennai-based 40-year-old business that began its journey in 1982. You can choose from a variety of ad formats, audience reach, ad length, campaign duration, and cinema screens across Tamilnadu with the assistance of our skilled and knowledgeable staff. This will allow you to run a grandstanding campaign that will build your brand and reach a large number of customers at a low cost.
With over 40 years of media buying, planning, and execution experience, we are able to offer high-quality services at relatively lower prices. Team Lotus Media Services is a group of talented and experienced individuals who work with the goal of providing high-quality services that combine creativity and value pricing. They assist their clients in a focused and concise manner. We had served thousands of customers and assisted them in successfully promoting their brands and reaching their intended audience.
What are you waiting for? The best cinema advertising plan is just a few clicks away. Lotus Media Services is the best place to find what you need for a cinema advertising campaign in Tamilnadu. Contact us or write to us for additional information.